College of Arts & Media - Marketing & Outreach

Over the course of my time working with the Marketing team at the College of Arts & Media, I set out to establish an identity for the college that builds on the university’s established visual language while reflecting the breadth of paths and opportunities offered to CAM students, in order to appeal to prospective applicants and families.

CAM’s outreach materials are designed to center around the students - photography is used heavily as a dominant visual element, capturing students practicing their knowledge in classrooms or out in real-world work experiences.